Summary of Privacy Notice for Customer and Business Partner

Summary of Privacy Notice for Customer and Business Partner
Krungsri Ayudhya AMC Limited ("Company") has recognised the importance of your personal data and other data relating to you (collectively,"Personal Data") and is committed to protecting the integrity of your Personal Data and privacy to assure you that Company collects, uses, discloses, or transfers your Personal Data with transparency and accountability in accordance with the Personal Data Protection Act, B.E. 2562, and other relevant laws. Company has prepared this Privacy Notice to inform you about Company's collection, use, disclosure, or transfer of your Personal Data. Details of the Privacy Notice are summarised below. 
What Personal Data is
 "Personal Data" means any information relating to an identifiable individual such as name and family name, national identification number, date of birth, address, and sensitive Personal Data such as facial, fingerprint, and religion data. However, Personal Data does not include the data of a deceased person. 
Types of Personal Data that Company collects
Company starts collecting your Personal Data when you interact with Company by any means, such as when you apply for products or services of Company or when you carry out a financial transaction with Company. Personal Data that Company will collect includes:
  • details relating to you or data used in identifying and verifying your identity such as name, family name, date of birth, data on national identification card, signature, facial and fingerprint data;
  • contact details or means of contact such as telephone number, email, and address;
  • professional data such as occupation, positions, and workplace;
  • financial data such as salary or details relating to your accounts;
  • Personal Data of other persons that Company has received from you such as your spouse, a joint account holder, or guarantors;
  • security data;
  • Personal Data required under notifications or relevant laws.
Channels through which Company collects your Personal Data

Company may collect your Personal Data through main channels including:

  • Bank of Ayudhya Public branches and subsidiaries of KS Group or via sales and marketing activities;
  • online channels such as websites;

Why Company need to collect your Personal Data

Company collects your Personal Data to perform contractual and legal obligations, to protect legitimate interests and vital interests, establish and exercise rights and defences against claims or based on consent basis. In addition, Personal Data is collected for purposes such as:

  • to allow Company to provide services to you, i.e., to carry out your identity verification and authentication before you can use products/services or before you carry out transactions with Company or to allow us to receive your complaints;
  • to allow Company to manage relations and interactions between you and Company, i.e., to your application for additional information and to offer products;
  • for the purposes of improving quality of services, i.e., to analyse and evaluate your satisfaction about Company services or to analyse data for the development of products/services to ensure that you have the best experience;
  • to comply with laws that are applicable to Company;
  • to allow Company to contact, coordinate, and carry out transactions with its business partners that you report to.
Company may not be able to provide services or take steps as you may request if you do not provide Company with the Personal Data required to be collected for the performance of a contract or for the purposes of legal compliance.

How long Company keeps your Personal Data

Company retains your Personal Data for relevant periods, i.e., for as long as you continue to use Company’s products/services or have a relationship with Company, or as is required by the law.

Who Company discloses your Personal Data to  

Company may disclose your Personal Data to persons/agencies such as:

  • Personal Data Processors, external service providers, representatives of Company, sub-contractors, co-brand business partners and other business partners;
  • government agencies or competent authorities such as the Company of Thailand, the Department of Provincial Administration, the Anti-Money Laundering Office, and the Office of Insurance Commission.

Your Statutory Rights

As a data subject, you have the following statutory rights relating to the collection, use, or disclosure of your Personal Data:

  • right of access by the data subject;
  • right to rectification;
  • right to erasure or destruction of Personal Data;
  • right of restriction of processing;
  • right to object to the collection, use, or disclosure of Personal Data;
  • right to data portability; and
  • right to complain when you consider that Company has failed to comply with the laws relating to Personal Data protection.
You may notify the exercise of your rights at DPO.KAMC@krungsri.com 
Additional Information
You may find additional details of the Privacy Notice in its full version which is available via the links below:
  • Click here for the full version of Company’s Privacy Notice for Customer.
Company’s contact details if you have questions
If you have further questions about this Privacy Notice, please contact our Data Protection Officers at
E-mail:  DPO.KAMC@krungsri.com
Address: Krungsri Ayudhya AMC Limited. 1222, 11th floor, Rama III Road, Bang Phongphang, Yan Nawa, Bangkok 10120 Thailand
Telephone:  02-296-4949